Decision-Making

We like to think that we are in charge of our choices. But what if making a choice or decision is based on things that we don’t notice? A new article from Song and Schwarz at the University of Michigan looks at the consequences.

As a kid, did you love taking a bath every day? I didn’t. Fast forward 25 years later, taking a shower is so ingrained in my habits that I couldn’t possibly fathom the idea of going to work without a prior healthy dose of body wash. …When a man at least ten years older than my Dad raced by me effortlessly in a 3-mile run, I realized that physical activity is an important part of personal hygiene. Why did I resist a practice I know is good for me, and then how did I break out of the resistance?