Home All What Do You Fail to Notice?

Sherri Fisher, MAPP '06, M.Ed., Director of Learn and Flourish LLC, is a coach, best-selling author, workshop facilitator, and speaker. She works internationally with smart people of all ages who have learning, attention, and executive function challenges. Sherri’s evidence-based POS-EDGE® Model merges her expertise in strengths, well-being, motivation, and applied neuropsychology.

Full Bio. Sherri's articles are here.

We like to think that we are in charge of our choices. Even the positive psychology happiness pizza (apologies to Sonja Lyubomirsky) shows us that 40% of the variance in happiness among people is the result of personal choice. But what if making a choice or decision is based on things that we don’t notice? A new article from Song and Schwarz at the University of Michigan looks at the consequences.

Choice and Processing

Success and Failure Road Sign with dramatic clouds and sky.Sometimes we are faced with a task that will require one or more choices. Song and Schwarz have shown that what we choose depends on what we process about the situation. This may seem obvious, but research that looked at judgment, choice, and processing style produced some results that will encourage you to think—and notice—before you act.

Fluency: Processing Ease

There are many variables that facilitate or impair our information processing and hence our decisions, no matter the type of choice. Fluency, or how easily and automatically we process information, affects emotions as well as cognition. When faced with tasks of varying degrees of challenge, we are sensitive to our own feelings of ease or difficulty, but we are not usually aware of what drives these feelings or how they affect our choices.

“The range of what we think and do is limited by what we fail to notice. And because we fail to notice that we fail to notice, there is little we can do to change until we notice how failing to notice shapes our thoughts and deeds.” ( Daniel Goleman)

Magnifying glass“The range of what we think and do

is limited by what we fail to notice.

And because we fail to notice that we fail to notice,

there is little we can do to change

until we notice how failing to notice

shapes our thoughts and deeds.” ( Daniel Goleman)

The words of the above quotations are the same, but the structures and contexts are not. The first version is presented in italics, in prose, in a shaded text box, and you as the reader would need to break this up into meaningful phrases to facilitate comprehension. The second example is broken into meaningful phrases in verse format. The change in structure may improve understanding, or, if you thought that it was a little poem that was just designed to be clever and did not apply to you, you might have thought it easy and only processed at a superficial level.  Did you feel that you needed to read the first version over again to get the meaning?

Magnifying Glass Against Multi-color Background

In this case, representing the prompt can have significant effects on understanding. But what if all I did was change the background color to improve the figure-ground or change the font to make the text more or less legible?  These choices may seem irrelevant, but they will affect how fluently you process the words.  Research found that participants were more willing to add an exercise into their daily routine merely by receiving the directions in an easy-to-read font. When the identical directions were in a difficult-to-read font, participants thought the exercise would take nearly twice as long to do (8.2 minute estimate versus 15.1 minutes).

More than clear easy-to-follow directions are thus necessary. People have to feel they can do a task. Since choices are affected by irrelevancies, the person assigning the task must consider whether these may affect the set of choices necessary to facilitate an outcome. Since the context of a task is often more important than the task itself, you cannot make an informed choice unless you are able to notice what may prevent more fluent processing.

Familiarity Feeds Fluency

A topic or piece of work that is familiar may be easier to process, recognize, and choose skills to use than a topic that is unfamiliar or in a different context. To improve reading, children increase familiarity by reading more. To master the times tables, they practice until the answers are automatic. The familiarity principle also explains why we can often be top-notch proofreaders of someone else’s work but not of our own writing. We become so familiar as we have read and reread it many times that we may miss even obvious errors.

Repetition makes things seem familiar, and familiarity feeds fluency. Fluent processing of familiar things feels good, but because it is automatic, we don’t pay attention to seemingly irrelevant details. That is, of course, unless we are invited to scrutinize tasks for the very things that can make us more attentive to details. This feels less good, but it is an example of a time when negative affect may be useful.

Some Take-Aways for Teaching

  • If you are teaching content, make the learning task fluent. This may mean making adjustments for the skill level of individual learners rather than challenging them to bump up their effort.

  • If you are teaching skills, keep the content fluent. This may mean having less difficult content or at the least, more familiar content.
  • If you are testing/assessing, keep dysfluent context to a minimum so that the focus is on the content.
  • Point out the difficult things coming up. If a copy of a worksheet is hard to read and you cannot rewrite it, point this out. For research participants, merely telling them that something was hard to read made their performance consistent with the higher fluency group.
  • Take advantage of color to improve figure ground, and use clean easy-to-read fonts.

And…remember what Daniel Goleman said.



Goleman, D. (1985). Vital Lies, Simple Truths: The Psychology of Self-Deception. New York: Simon & Schuster.

Song, H. & Schwarz, N. (2010). If it’s easy to read, it’s easy to do, pretty, good, and true: Fluency effects on judgment, choice, and processing style. The Psychologist, 23, 108-111.

All images from Microsoft Office Free Clipart.

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Kris 5 February 2010 - 1:14 pm

This is so true!

Renita 5 February 2010 - 9:45 pm

Fascinating insights on what to consider in presenting content. Thanks for validating my belief that fonts are important!

Patricia 7 February 2010 - 12:20 am

Can´t agree more.I love fonts and the way they can help us show what we mean in a better way

Toni 11 February 2010 - 5:38 pm


So I “GOT” the info in the shaded box immediately. I had to read and reread the verse format to figure out it was the same info. I had no idea what it was trying to say. Now what does say about the way my mind works? LOL.

Sherri Fisher 11 February 2010 - 6:36 pm

Hi, Toni-
The research says that we pay extra attention to things that we perceive as difficult. Your judgment, choice and processing style are affected. If you perceived (not necessarily consciously) that the prose required your extra processing attention, that could explain your result.

Also, keep in mind that what you are saying about your experience of the reading is not the same as empirical research. We often think we “get” something but when asked questions about it, we have been led astray by what we processed.


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