“Think! Think harder. Come on! Think.” How often have you said that to yourself? If you just think harder and faster, you’ll figure it out.
Science is saying, “Wait a minute.” Literally, the message is, “Wait a minute.” Your most creative ideas do not come to you after you squint and make a thinking sound, “mmmmm.” Research is pointing to a better way to get the best answers: It’s through your unconscious mind. […]