Home All Virtuous Organizations

Amanda Horne is an executive coach and facilitator whose business theme is "Thriving People and Workplaces." She is an Authentic Happiness Coaching graduate and a founding member of Positive Workplace International. Full bio.

Amanda's articles are here.

Editor’s Note: This is the second in a series articles about The Oxford Handbook of Positive Organizational Scholarship. The first was A Powerful Collection by Kirsten Cronlund.

What is Virtuousness?

In his Nichomachean Ethics, Aristotle defines virtuousness as excellence in the human soul. Is it possible to find excellence in the soul of an organization or business?

In Chapter 18 of The Oxford Handbook of Positive Organizational Scholarship , Kim Cameron and Bradley Winn argue that virtuousness in organizations “is often manifest in collective displays of moral excellence. Virtuousness refers to aggregates of virtues acting in combination, which manifests itself as behaviors, processes and routines in organizational settings.”

Virtuousness is a form of behavior that leads to beneficial outcomes for humans and that is, in itself, “an ultimate good.”

“In sum, virtuousness in organizations refers to the process and practices that support and manifest the display of virtuous behavior. In virtuous organizations, employees collectively behave in ways that are consistent with the best of the human condition and the highest aspirations of human kind.”

Aggregates of Virtues & Research

Many virtues combine to form acts of virtuousness. We are all familiar with well-known virtues such as forgiveness, humility, wisdom, compassion, honesty, gratitude, hope, empathy, love, understanding, integrity, trust and optimism. Cameron and Winn noted that some research investigations used aggregate measures but that it is often individual virtues that are the subject of empirical research. Thus, the combination of virtues, in the form of virtuousness, has not been widely investigated. Virtuousness, a phenomenon comprising a combination of virtues working in combination, is more usually “associated with social conservatism and religious conservatism and often studied in the fields of theology and philosophy” rather than the subject of empirical research.

There are only a few studies about the relationship between virtuousness and enhanced organizational performance, which Cameron and Winn summarize and analyze in great detail in Chapter 18. Generally, the research has established that:

  1. In organizations experiencing downturns, there is a statistically significant relationship between a range of individual virtues and increased productivity, quality, employee commitment, and profit. The research indicates that virtuousness may act as a buffer against downsizing, helping organizations to perform well despite setbacks.
  2. Similarly, in financial organizations that incorporate virtuous practices into business culture to support the organizational strategy, virtuousness predicts favorable financial results.
  3. Even in the health care system, business units with higher measures of virtuousness over time outperformed business units that did not engage in improving measures of virtuousness.

Research definitely indicates that aggregate virtuousness has a statistically significant relationship with organizational success across a range of areas of business. However, there is still much to learn about this relationship.

Areas for Future Research

Cameron and Winn welcome and encourage deeper research to include areas such as:

  • Developing a standardized measure to assess virtuousness and its component elements
  • Analyzing which virtues are the most important
  • Exploring the possibility that virtues are not displayed in isolation from one another
  • Investigating whether clusters of virtues are the powerful contributing factor
  • Identifying if there can there be too much virtuousness
  • Discovering which activities are most helpful in increasing virtuousness
  • Researching the potential direct moderating effect of virtuousness on organizational outcomes

Positive Deviance and Virtuousness

At the Australian ‘Positive2012’ conference in March of this year, Kim Cameron explained in his keynote address that virtuousness is represented on the positive side of a “deviance continuum.” Virtuousness is a positive aberration from the norm whereas poor organizational performance is a negative aberration from the norm.  Interested in Positive Deviance? Stay tuned…. Chapter 77 will be the topic of my next article.




Cameron, K., & Winn, B. (2011). Virtuousness in Organizations. In K. Cameron & G. Spreitzer, The Oxford Handbook of Positive Organizational Scholarship. Oxford University Press.

The following book is a story of organizational virtuousness:
Cameron, K. & Lavine, M. (2006). Making the Impossible Possible: Leading Extraordinary Performance: The Rocky Flats Story. San Francisco: Berrett-Kohler. There’s an excerpt available online.

Cronlund, K. “A Powerful Collection: Book Review”

Positive2012 Conference


All quotes in this article are from the Chapter 18, “Virtuousness in Organizations.”


Aristotle courtesy of Nick in exsilio
compassion courtesy of Susan von Struensee
Business Meeting courtesy of thetaxhaven
His Holiness the XIV Dalai Lama courtesy of abhikrama

Edited by Natasha Utevsky

Not seeing the pictures for the book links? Disable Adblocking for this site to view them.

You may also like


PsychedinSF 6 August 2012 - 12:19 am

This is a great idea to bring virtue to the workplace. Empathy and compassion will allow everyone to work more closely and understand the needs of the company to push and excite the flow of creativity.- Cheers! PsychedinSF

Bridget 6 August 2012 - 5:27 pm

Hi Amanda, thanks for this great article. I’m v interested in point 2

‘Similarly, in financial organizations that incorporate virtuous practices into business culture to support the organizational strategy, virtuousness predicts favorable financial results’

Can you tell us a bit more about the research base for this, and in particular what time period it covers?

I’m also interested in positive deviance – so I’m looking forward to reading about that next time.

Warm wishes

Amanda Horne 7 August 2012 - 11:43 pm

Thanks PsychedinSF, I’m glad you enjoyed the article.

Hi Bridget,

Kim Cameron summarised the research very briefly. References provided:

Kim Cameron, Carlos Mora, Trevor Leutscher, and Margaret Calarco (2011) “Effects of positive practices on organizational effectiveness.” Journal of Applied Behavioral Science, 47(3): 266 – 308.
(http://bit.ly/O3VMB1 — see page 9 onwards)

Kim S. Cameron, David Vannette, and Edward Powley (2008) Implementing Positive Organizational Scholarship at Prudential. Case Study, Center for Positive Organizational Scholarship. Ross School of Business. University of Michigan.



Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

WP Twitter Auto Publish Powered By : XYZScripts.com