These experiences inspired him to bring laughter yoga to Israel. In 2004, he started the first laughter club in Jerusalem and brought the leading experts to the country, including Dr. Madan Kataria and World Laughter Master Belachew Girma to run workshops. Alex has also worked with Israelis and Arabs in an attempt to bring these diverse groups together through laughter and nonsense.
In addition to his impact in his native country of Israel, Alex has traveled all over the world to run professional certified training workshops. He has trained professionals in his techniques in Germany, Austria, Finland, UK, Slovenia, and so on. He also appeared in local media channels in those countries.
Alex is currently the Gibberish Professor of the MsC. in Applied Positive Psychology program at Bucks New University in the UK.